4 Things All College Students Should Adopt from B2B Inbound Marketing
Inbound marketing works for B2B companies because it allows potential customers to better determine if working with that specific company is a good fit, great fit, or no fit. Similarly, inbound marketing can help students showcase their knowledge and potential to companies who are seeking for that ‘best fit’ employee.
If you’re unfamiliar with B2B inbound marketing, it pretty much boils down to three things: First, have a place (usually website or blog) where you constantly share your industry expertise such that you become not only a trusted source, but also a thought leader within your market. Second, increase readership of your content by pushing it out via relevant social networks and participating in their respective communities. Third, make your content and your website easy to find by those who are searching for your industry and/or the services you offer. Here’s how college students can adapt these in their job search:
1. Google Search
A Google search of your name can make or break your job application. If you haven’t taken care of your online image, and inappropriate pictures of you come up as part of these search results, then you have severely increased your chances of being seen as a liability instead of an asset. If, on the other hand, your search results return impressive, professional results (see below), then you will absolutely impress your interviewer-to-be before you even meet him or her.
A blog is the perfect way to showcase yourself and everything you have to offer. By writing your own material, you exhibit everything from your creativity and writing skills to your critical thinking and analysis potential, as well as your ability to harness it all and put your thoughts into logical order. This, along with industry knowledge, can certainly make you stand out from that stack of job applications.
If you don’t have one, get one. If blogging is the best way to show what you already know, Twitter is the best place to learn new things. Twitter is for pushing out your blogging content and reading what others have to say as well. Most importantly, however, Twitter is a community where you can grow your audience and even make a name for yourself, provided that you participate actively. There is so much to learn from taking part in Twitter chats and following important players in your industry that you wouldn’t learn at school or anywhere else. Oh, and your Twitter profile comes up in a Google search of your name, too.
Many students think LinkedIn is a once-and-done social network, but that could not be farther from the truth. Like Twitter, LinkedIn is an active idea and content-sharing community. Unlike Twitter, you can follow companies and groups on LinkedIn. This includes the companies you are interested in, along with industry-focused discussion groups. Not only is LinkedIn the best social platform to network in, it’s also one of the first places many companies post jobs. It’s important to note that you can also adapt your profile’s permalink to match exactly the name you put on your resume or application so it comes up in that oh-so-important Google search.
Don’t just be another job application; use inbound marketing techniques to supplement your professional outreach and to attract recruiters to you. And what’s the best part about all of this? It’s free!